Updated
PERM occupation, SOC 13-1161.00, #28 of 1,410 by filings
Market Research Analysts and Marketing Specialists
- Biggest sponsor
- Microsoft Corporation · 4% of its filings
- Busiest state
- CA · 32% of its filings
- Major group
- Business and financial · SOC 13
Weighing an offer for this job?
Where it falls among certified offers, and the four wage levels DOL sets for it by area.
This rate is level with the field
Over 2,283 decided filings, this rate can't be told apart from the field in either direction.
Why
The 95% interval runs up to a 4.0% denial rate, which still covers the 3.20% the field as a whole records.
Median wage
$63,000
all PERM $103,272
Filings
2,424
#28 of 1,410
Approval
96.8%
field 96.8%
Median days
478
1 slower than the field
What it pays
Where its median offer sits among every occupation, then the whole ladder of certified offers by year and by state.
Median offered wage
$63,000above 45%
Approval rate
96.8%ahead of 53%
Median days to decision
478 daysahead of 44%
Each bar counts occupations at that value. More
- 5th to 95th
- 25th to 75th
- Median
- 10th and 90th
FY2024
$61,000 median · 189 certified cases
FY2025
$63,398 median · 1,090 certified cases
FY2026
$60,174 median · 929 certified cases
- 10th
- $42,390
- +7.8% since FY2024
- Median
- $60,174
- -1.4% since FY2024
- 90th
- $140,000
- -5.8% since FY2024
- 95th
- $155,600
- -10.5% since FY2024
These years are not measuring the same group of filings. The count moves by 5.8 times between the largest year and the smallest, so a change in the ladder is at least partly a change in which employers filed rather than a change in what the work pays. Read the shape, not the difference.
| Fiscal year | Cases | 5th | 10th | 25th | Median | 75th | 90th | 95th |
|---|---|---|---|---|---|---|---|---|
| FY2024 | 189 | $38,517 | $39,306 | $44,803 | $61,000 | $100,000 | $148,610 | $173,800 |
| FY2025 | 1,090 | $39,343 | $41,621 | $47,195 | $63,398 | $98,718 | $148,595 | $165,349 |
| FY2026 | 929 | $40,051 | $42,390 | $47,195 | $60,174 | $92,976 | $140,000 | $155,600 |
A median answers whether pay moved. More
- 5th to 95th
- 25th to 75th
- Median
- 10th and 90th
CA
$63,000 median · 721 certified cases
NY
$76,950 median · 270 certified cases
| State | Cases | 5th | 10th | 25th | Median | 75th | 90th | 95th |
|---|---|---|---|---|---|---|---|---|
| CA | 721 | $44,803 | $45,000 | $47,195 | $63,000 | $95,826 | $150,000 | $167,238 |
| NY | 270 | $54,486 | $56,784 | $60,174 | $76,950 | $117,042 | $146,100 | $165,000 |
One SOC code, one federal process, and a wage range that moves with the state. More
Who files it
The sponsors and firms with the most PERM filings under this code, the places the work sits, and who the workers were.
Sponsors filing it
- Microsoft Corporation 100 filings · 100.0% approved
- COMPUNNEL SOFTWARE GROUP INC. 20 filings
- ByteDance Inc. 17 filings
- Adobe Inc. 16 filings
- Uber Technologies, Inc. 14 filings
- APPLE INC. 8 filings
How this is counted
The employers with the most applications under this code. 175 of 2,424 filings, 7% of the total.
Firms filing it
- FRAGOMEN, DEL REY, BERNSEN & LOEWY, LLP 125 filings · 100.0% approved
- Berry Appleman & Leiden, LLP. 77 filings · 100.0% approved
- Tafapolsky & Smith LLP 51 filings · 100.0% approved
- Esani & Momin PC 47 filings · 97.8% approved
- Vialto Partners LLP 46 filings · 97.6% approved
- Taki Law Offices, A Professional Corporation 38 filings · 100.0% approved
How this is counted
The law firms named on the most applications under this code. 384 of 2,424 filings, 16% of the total.
Where the jobs are
- California 775
- New York 302
- Florida 270
- Texas 215
- New Jersey 134
- Washington 121
How this is counted
The worksite state on the application, which is where the job is and not where the company is headquartered. Volume by state across everyone is on the state map. These 6 states cover 1,817 of 2,424 filings.
Where the work is
- New York, NY 202
- Los Angeles, CA 88
- Redmond, WA 87
- Miami, FL 73
- San Francisco, CA 71
- Houston, TX 55
How this is counted
The worksite city on the application, which is where the job is. These 6 cities cover 576 of 2,424 filings.
- Every sponsor that files it, by state, approval rate, offered wage and time to a decision
- Every filing for it, PERM, wage requests and H-1B, case by case
Newspapers it advertised in
- 212 cases
Los Angeles Times
- 183 cases
The New York Times
- 140 cases
San Francisco Chronicle
- 114 cases
Miami Herald
- 106 cases
The Seattle Times
- 91 cases
The Atlanta Journal-Constitution
How this is counted
The newspaper or professional journal named for each case's two print ads, one count per paper per case, however the filer spelled it.
Additional steps it used
- 2,044 cases
Job search websites
- 1,829 cases
Local or ethnic newspapers
- 945 cases
Radio or TV ads
- 680 cases
The employer's website
- 398 cases
Employee referral programs
- 313 cases
Trade or professional organizations
How this is counted
The steps a professional job needs beyond the job order and the ads, by the number of cases that name each.
How long before filing it began
- 0.0%
Under 30 days
- 0.1%
30 to 59 days
- 39%
60 to 89 days
- 25%
90 to 119 days
- 16%
120 to 149 days
- 19%
150 to 180 days
- 0.9%
Over 180 days
How this is counted
Days from the first recruitment step to the filing. 20 C.F.R. § 656.17(e) puts the job order and ads 30 to 180 days before filing.
Who filled these jobs, FY2016 to FY2023
From DOL's old form; the form in use since mid-2023 doesn't carry them. Top six of each.
Country of citizenship
- China 14
- India 8
- South Korea 5
- Turkey 5
- France 4
- Brazil 2
Worker's education
- Master's 31
- Bachelor's 27
- None 2
- Associate's 1
- High School 1
Visa held when filed
- H-1B 26
- F-1 9
- L-1 4
- B-2 1
- E-1 1
- E-2 1
Schools
- INTERNATIONAL AMERICAN UNIVERSITY 3
- THE BERNARD M. BARUCH COLLEGE 2
- AMERICAN UNIVERSITY 1
- AMSTERDAM UNIVERSITY OF APPLIED SCIENCES 1
- BABSON COLLEGE 1
- BERNARD M. BARUCH COLLEGE OF THE CITY UNIVERSITY OF NEW YORK 1
Fields of study
- BUSINESS ADMINISTRATION 13
- ECONOMICS 4
- MARKETING 4
- BUSINESS 2
- BUSINESS ADMINISTRATION IN MARKETING 2
- ACTUARIAL SCIENCE 1
The job itself
What O*NET says the work is, what the market pays it by BLS's survey, its outlook, and DOL's wage levels year by year.
- United States899,580 jobs
- New York-Newark-Jersey City, NY-NJNew York
- Los Angeles-Long Beach-Anaheim, CALos Angeles
- Seattle-Tacoma-Bellevue, WARedmond
- Miami-Fort Lauderdale-West Palm Beach, FLMiami
- San Francisco-Oakland-Fremont, CASan Francisco
- middle half of pay (BLS)
- median
- 10th to 90th percentile
- DOL's Levels I to IV, left to right
- median PERM offer
| Area | BLS median | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|---|
| United States | $78,760 | ||||
| New York-Newark-Jersey City, NY-NJ | $100,520 | $64,834 | $85,467 | $106,122 | $126,755 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | $55,370 | $75,546 | $95,722 | $115,898 |
| Seattle-Tacoma-Bellevue, WA | $102,170 | $64,293 | $90,043 | $115,794 | $141,544 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $78,990 | $46,613 | $64,251 | $81,890 | $99,528 |
| San Francisco-Oakland-Fremont, CA | $123,250 | $69,576 | $100,027 | $130,458 | $160,909 |
How these figures fit together
BLS surveys employers on what they pay everyone in a job; DOL builds its four levels from the same survey a year later (the July 2026 wage year uses BLS's May 2025 estimates). DOL publishes levels by area, not nationally, so the United States line has none. Levels are hourly in DOL's tables; here they're shown a year at 2,080 hours, as DOL computes them. The metros are the ones holding the most of this job's PERM filings, placed by Census's county files.
The block is the middle half of what employers report paying everyone in this job, citizen or not; the ticks under it are DOL's four prevailing wage levels for that metro, the floors a PERM or H-1B offer is held to. More
DOL's levels for this job in New York-Newark-Jersey City, NY-NJ, year by year
Each July DOL resets the four levels from BLS's newest survey. A determination keeps the figures of the year it was issued in.
| Wage year | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| 2026-27 | $64,834 | $85,467 | $106,122 | $126,755 |
| 2025-26 | $61,797 | $82,139 | $102,482 | $122,824 |
| 2024-25 | $60,174 | $79,789 | $99,424 | $119,038 |
| 2023-24 | $56,784 | $76,877 | $96,949 | $117,042 |
| 2022-23 | $54,475 | $72,925 | $91,395 | $109,845 |
| 2021-22 | $50,066 | $69,514 | $88,941 | $108,389 |
What the job is
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- Preparation
- Considerable Preparation Needed
- O*NET Job Zone 4
- DOL's education basis
- Bachelor's degree
- Wage year 2026-27, on DOL's Appendix A list
- Jobs, 2025 to 2035
- +7.0%
- About 82,000 openings a year (BLS)
- Typical entry
- Bachelor's degree
- BLS
Bright Outlook O*NET OnLine lists this job for rapid growth and numerous job openings.
The work, most important first
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Titles people use for it
Market Analyst, Market Research Analyst, Market Research Consultant, Market Researcher, Business Development Specialist, Communications Consultant, Communications Specialist, Content Strategist.
O*NET also describes Search Marketing Strategists under this SOC code.
Related jobs: Marketing Managers, Advertising and Promotions Managers, Search Marketing Strategists, Business Intelligence Analysts, Management Analysts, Sales Managers.
This section includes information from the O*NET 31.0 Database and O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. PERM Tracker has modified some of this information (the shares are rounded and only the top tasks are shown); what changed. USDOL/ETA has not approved, endorsed, or tested these modifications.
Against other jobs
Where this sits in the ranking
Ranked 28 of 1,410 by volume: 27 filed at least as many filings, and 1,382 filed no more.
- Just above
- Electrical Engineers 2,460 filings
- Just below
- Maids and Housekeeping Cleaners 2,363 filings
Other business and financial roles
Occupations sharing this one's SOC major group, which is carried in the first two digits of the code. More
Occupations sharing this one's SOC major group, which is carried in the first two digits of the code. Wages inside a group still swing hard, because the group holds every seniority level and every metro.
- #26 Management Analysts 2,468 filings · 43 denied
- #34 Financial Quantitative Analysts 2,150 filings · 11 denied
- #19 Financial and Investment Analysts 2,800 filings · 46 denied
- #13 Accountants and Auditors 3,686 filings · 86 denied
- #4 Project Management Specialists 8,526 filings · 102 denied
- #52 132011.01, Accountants 1,207 filings · 55 denied
The same job on H-1B
32,065 certified H-1B labor condition applications for this occupation since FY2020, offering a median of $83,200 a year; the middle half ran $63,398 to $120,162. By state and year in the salary explorer.
Notes on these numbers
Reading the wage
A floor, not a salary survey: every level and metro mixed. DOL's four wage levels for this job, by area.
What the median is
The median wage employers committed to in federal filings for this occupation. It mixes every experience level and every metro, and it's a floor: the employer must offer at least the prevailing wage DOL determines for the occupation, level and county. Across all PERM filings the middle half of offered wages runs $45,178 to $141,357, so a figure inside that band is unremarkable whichever occupation it belongs to. The levels page reads DOL's OFLC wage search live.
What these numbers don't say
4 notes
- The code is the identity
- This one is SOC 13-1161.00. Two SOC codes can carry the same job title, so a title that looks duplicated on the ranking is two different occupations. Match on the code when you're checking a specific filing.
- A median isn’t an offer
- It's the middle of all 2,424 wages committed to for this occupation across the country, entry level and principal alike. The same role's medians swing hard by worksite, which the state map shows directly.
- Approval isn’t about the occupation
- The denial rate moves with what happened in the filing rather than with the job title, so nothing here is a property of Market Research Analysts and Marketing Specialists. The measured factors are on the denial risk page, published as separate rates.
- Nothing here is pending
- All 2,424 counted here carry a decision date, because every case in DOL's disclosure files does, so a case still waiting is in none of them. The largest filer of this occupation is Microsoft Corporation. Where the queue stands today is on the processing times page.
The window these figures cover: DOL's PERM disclosure files for fiscal years 2024 to 2026, through the third quarter of 2026, 373,939 decided cases. Nothing pending is counted here. How each figure is built
Weighing an offer?
Compare it against this median, then check the state map, where the same occupation's medians swing hard by worksite.
Setting one?
All 1,410 occupations sort together on the wages page, and denial rates show how outcome moves with the offered wage.
Filings newer than DOL's last published file can't be attributed to this occupation until DOL publishes them. The live list on the case search page carries them by employer.
Case data: DOL quarterly disclosure files (flag.dol.gov) · data through Jun 30, 2026 · quarterly
Employers and firms: Derived from DOL's disclosure files · data through Jun 30, 2026 · rebuilt with each quarterly load
O*NET occupation data: O*NET Database, USDOL/ETA (onetcenter.org) · data through Aug 16, 2026 · twice a year
BLS market pay: BLS Occupational Employment and Wage Statistics (bls.gov) · data through May 31, 2025 · yearly, each spring
BLS employment projections: BLS Employment Projections (bls.gov) · data through Dec 31, 2025 · yearly, each autumn
DOL wage tables: DOL OFLC wage data downloads (flag.dol.gov) · data through Jul 1, 2026 · yearly, each july
What each source includes
Case data: Decided PERM cases only. A case still waiting isn't in here, so counts and durations describe finished cases.
Employers and firms: Employers, law firms and occupations ranked from decided cases only.
O*NET occupation data: What O*NET says each occupation is and takes: its description, tasks, Job Zone and the education workers report. A description of the job everywhere, not of any one employer's opening.
BLS market pay: What employers report paying everyone in each job, nationally, by state and by metro, from BLS's yearly survey (May of the year named). Citizens and immigrants alike; not PERM offers.
BLS employment projections: BLS's ten-year projection of each job's employment and yearly openings, and the entry education it calls typical. A projection, not a count.
DOL wage tables: The four prevailing wage levels DOL publishes for every job in every area, each wage year from 2021-22, as DOL's own tables print them. The floors an offer is held to, not what anyone was paid.
Cite this page
Waiting on a PERM case?
- When it'll likely be decided
- An email when DOL moves it