Updated
PERM occupation, SOC 11-2021.00, #45 of 1,410 by filings
Marketing Managers
- Biggest sponsor
- Uber Technologies, Inc. · 1% of its filings
- Busiest state
- CA · 31% of its filings
- Major group
- Management · SOC 11
Weighing an offer for this job?
Where it falls among certified offers, and the four wage levels DOL sets for it by area.
This rate is level with the field
Over 1,294 decided filings, this rate can't be told apart from the field in either direction.
Why
The 95% interval runs up to a 4.6% denial rate, which still covers the 3.20% the field as a whole records.
Median wage
$161,242
all PERM $103,272
Filings
1,382
#45 of 1,410
Approval
96.5%
field 96.8%
Median days
484
7 slower than the field
What it pays
Where its median offer sits among every occupation, then the whole ladder of certified offers by year and by state.
Median offered wage
$161,242above 94%
Approval rate
96.5%ahead of 50%
Median days to decision
484 daysahead of 24%
Each bar counts occupations at that value. More
- 5th to 95th
- 25th to 75th
- Median
- 10th and 90th
FY2024
$159,058 median · 51 certified cases
FY2025
$160,000 median · 721 certified cases
FY2026
$165,464 median · 474 certified cases
- 10th
- $97,853
- +5.9% since FY2024
- Median
- $165,464
- +4.0% since FY2024
- 90th
- $236,600
- -6.3% since FY2024
- 95th
- $260,666
- -16.5% since FY2024
These years are not measuring the same group of filings. The count moves by 14.1 times between the largest year and the smallest, so a change in the ladder is at least partly a change in which employers filed rather than a change in what the work pays. Read the shape, not the difference.
| Fiscal year | Cases | 5th | 10th | 25th | Median | 75th | 90th | 95th |
|---|---|---|---|---|---|---|---|---|
| FY2024 | 51 | $78,166 | $92,394 | $132,005 | $159,058 | $200,308 | $252,637 | $312,250 |
| FY2025 | 721 | $77,501 | $85,259 | $120,000 | $160,000 | $195,936 | $235,934 | $250,000 |
| FY2026 | 474 | $81,568 | $97,853 | $125,018 | $165,464 | $196,539 | $236,600 | $260,666 |
A median answers whether pay moved. More
Who files it
The sponsors and firms with the most PERM filings under this code, the places the work sits, and who the workers were.
Sponsors filing it
- Uber Technologies, Inc. 20 filings
- ByteDance Inc. 17 filings
- NIKE, Inc. 15 filings
- WAL-MART ASSOCIATES, INC. 14 filings
- Adobe Inc. 12 filings
- Hewlett Packard Enterprise Company 10 filings
How this is counted
The employers with the most applications under this code. 88 of 1,382 filings, 6% of the total.
Firms filing it
- FRAGOMEN, DEL REY, BERNSEN & LOEWY, LLP 216 filings · 99.5% approved
- Berry Appleman & Leiden LLP 116 filings · 100.0% approved
- Corporate Immigration Partners, P.C. 53 filings · 100.0% approved
- Erickson Immigration Group 37 filings · 100.0% approved
- Ogletree, Deakins, Nash, Smoak & Stewart, P.C. 32 filings · 100.0% approved
- Seyfarth Shaw LLP 23 filings
How this is counted
The law firms named on the most applications under this code. 477 of 1,382 filings, 35% of the total.
Where the jobs are
- California 430
- New York 198
- Texas 127
- Florida 123
- Massachusetts 62
- Illinois 48
How this is counted
The worksite state on the application, which is where the job is and not where the company is headquartered. Volume by state across everyone is on the state map. These 6 states cover 988 of 1,382 filings.
Where the work is
- New York, NY 152
- San Francisco, CA 100
- San Jose, CA 49
- Santa Clara, CA 45
- Miami, FL 37
- Houston, TX 33
How this is counted
The worksite city on the application, which is where the job is. These 6 cities cover 416 of 1,382 filings.
- Every sponsor that files it, by state, approval rate, offered wage and time to a decision
- Every filing for it, PERM, wage requests and H-1B, case by case
Newspapers it advertised in
- 148 cases
San Francisco Chronicle
- 145 cases
The New York Times
- 116 cases
The Mercury News
- 62 cases
Miami Herald
- 61 cases
Los Angeles Times
- 44 cases
Houston Chronicle
How this is counted
The newspaper or professional journal named for each case's two print ads, one count per paper per case, however the filer spelled it.
Additional steps it used
- 1,199 cases
Job search websites
- 1,128 cases
Local or ethnic newspapers
- 505 cases
The employer's website
- 471 cases
Radio or TV ads
- 250 cases
Trade or professional organizations
- 225 cases
Employee referral programs
How this is counted
The steps a professional job needs beyond the job order and the ads, by the number of cases that name each.
How long before filing it began
- 0.0%
Under 30 days
- 0.3%
30 to 59 days
- 23%
60 to 89 days
- 26%
90 to 119 days
- 20%
120 to 149 days
- 30%
150 to 180 days
- 0.5%
Over 180 days
How this is counted
Days from the first recruitment step to the filing. 20 C.F.R. § 656.17(e) puts the job order and ads 30 to 180 days before filing.
Who filled these jobs, FY2016 to FY2023
From DOL's old form; the form in use since mid-2023 doesn't carry them. Top six of each.
Country of citizenship
- India 11
- Canada 5
- United Kingdom 5
- China 4
- Germany 3
- United States Of America 2
Worker's education
- Master's 23
- Bachelor's 19
- Other 3
- None 2
- High School 1
Visa held when filed
- H-1B 34
- L-1 3
- E-2 1
- J-2 1
- TN 1
Schools
- INDIANA UNIVERSITY 2
- YORK UNIVERSITY 2
- AINSHAMS UNIVERSITY 1
- ALHUSSEIN COLLEGE SECONDARY SCHOOL 1
- ALONGQUIN COLLEGE OF APPLIED ARTS AND TECHNOLOGY 1
- ARIZONA STATE UNIVERSITY 1
Fields of study
- BUSINESS ADMINISTRATION 13
- MARKETING 3
- ELECTRICAL ENGINEERING 2
- MECHANICAL ENGINEERING 2
- ACTUARIAL SCIENCE 1
- ADMINISTRATIVE STUDIES 1
The job itself
What O*NET says the work is, what the market pays it by BLS's survey, its outlook, and DOL's wage levels year by year.
- United States395,240 jobs
- New York-Newark-Jersey City, NY-NJNew York
- San Francisco-Oakland-Fremont, CASan Francisco
- San Jose-Sunnyvale-Santa Clara, CASan Jose, Santa Clara
- Miami-Fort Lauderdale-West Palm Beach, FLMiami
- Houston-Pasadena-The Woodlands, TXHouston
- middle half of pay (BLS)
- median
- 10th to 90th percentile
- DOL's Levels I to IV, left to right
- median PERM offer
| Area | BLS median | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|---|
| United States | $166,790 | ||||
| New York-Newark-Jersey City, NY-NJ | $192,840 | $129,251 | $168,314 | $207,376 | $246,438 |
| San Francisco-Oakland-Fremont, CA | $220,480 | $148,387 | $191,942 | $235,477 | $279,032 |
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | $162,802 | $208,853 | $254,904 | $300,955 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $135,870 | $88,691 | $122,096 | $155,501 | $188,906 |
| Houston-Pasadena-The Woodlands, TX | $153,030 | $94,515 | $127,899 | $161,283 | $194,667 |
How these figures fit together
BLS surveys employers on what they pay everyone in a job; DOL builds its four levels from the same survey a year later (the July 2026 wage year uses BLS's May 2025 estimates). DOL publishes levels by area, not nationally, so the United States line has none. Levels are hourly in DOL's tables; here they're shown a year at 2,080 hours, as DOL computes them. The metros are the ones holding the most of this job's PERM filings, placed by Census's county files.
The block is the middle half of what employers report paying everyone in this job, citizen or not; the ticks under it are DOL's four prevailing wage levels for that metro, the floors a PERM or H-1B offer is held to. More
DOL's levels for this job in New York-Newark-Jersey City, NY-NJ, year by year
Each July DOL resets the four levels from BLS's newest survey. A determination keeps the figures of the year it was issued in.
| Wage year | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| 2026-27 | $129,251 | $168,314 | $207,376 | $246,438 |
| 2025-26 | $114,379 | $156,894 | $199,410 | $241,925 |
| 2024-25 | $117,541 | $157,040 | $196,539 | $236,038 |
| 2023-24 | $116,917 | $155,418 | $193,898 | $232,398 |
| 2022-23 | $125,362 | $159,058 | $192,774 | $226,470 |
| 2021-22 | $123,469 | $159,245 | $195,042 | $230,818 |
What the job is
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Preparation
- Considerable Preparation Needed
- O*NET Job Zone 4
- DOL's education basis
- Bachelor's degree
- Wage year 2026-27, on DOL's Appendix A list
- Jobs, 2025 to 2035
- +6.9%
- About 34,000 openings a year (BLS)
- Typical entry
- Bachelor's degree
- 5 years or more of related work (BLS)
Bright Outlook O*NET OnLine lists this job for rapid growth.
The work, most important first
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Titles people use for it
BD Director (Business Development Director), Brand Manager, Marketing Director, Product Manager, BD Manager (Business Development Manager), Market Development Executive, Market Development Manager, Marketing Communications Manager.
Related jobs: Market Research Analysts and Marketing Specialists, Sales Managers, Advertising and Promotions Managers, Search Marketing Strategists, Advertising Sales Agents, Business Intelligence Analysts.
This section includes information from the O*NET 31.0 Database and O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. PERM Tracker has modified some of this information (the shares are rounded and only the top tasks are shown); what changed. USDOL/ETA has not approved, endorsed, or tested these modifications.
Against other jobs
Where this sits in the ranking
Ranked 45 of 1,410 by volume: 44 filed at least as many filings, and 1,365 filed no more.
- Just above
- Sales Engineers 1,397 filings
- Just below
- Electronics Engineers, Except Computer 1,367 filings
Other management roles
Occupations sharing this one's SOC major group, which is carried in the first two digits of the code. More
Occupations sharing this one's SOC major group, which is carried in the first two digits of the code. Wages inside a group still swing hard, because the group holds every seniority level and every metro.
- #42 General and Operations Managers 1,488 filings · 105 denied
- #60 Computer and Information Systems Managers 1,099 filings · 33 denied
- #63 Architectural and Engineering Managers 988 filings · 18 denied
- #71 Construction Managers 869 filings · 29 denied
- #73 Financial Managers 847 filings · 25 denied
- #12 Computer and Information Systems Managers 3,717 filings · 35 denied
The same job on H-1B
15,491 certified H-1B labor condition applications for this occupation since FY2020, offering a median of $160,000 a year; the middle half ran $130,000 to $200,000. By state and year in the salary explorer.
Notes on these numbers
Reading the wage
A floor, not a salary survey: every level and metro mixed. DOL's four wage levels for this job, by area.
What the median is
The median wage employers committed to in federal filings for this occupation. It mixes every experience level and every metro, and it's a floor: the employer must offer at least the prevailing wage DOL determines for the occupation, level and county. Across all PERM filings the middle half of offered wages runs $45,178 to $141,357, so a figure inside that band is unremarkable whichever occupation it belongs to. The levels page reads DOL's OFLC wage search live.
What these numbers don't say
4 notes
- The code is the identity
- This one is SOC 11-2021.00. Two SOC codes can carry the same job title, so a title that looks duplicated on the ranking is two different occupations. Match on the code when you're checking a specific filing.
- A median isn’t an offer
- It's the middle of all 1,382 wages committed to for this occupation across the country, entry level and principal alike. The same role's medians swing hard by worksite, which the state map shows directly.
- Approval isn’t about the occupation
- The denial rate moves with what happened in the filing rather than with the job title, so nothing here is a property of Marketing Managers. The measured factors are on the denial risk page, published as separate rates.
- Nothing here is pending
- All 1,382 counted here carry a decision date, because every case in DOL's disclosure files does, so a case still waiting is in none of them. The largest filer of this occupation is Uber Technologies, Inc.. Where the queue stands today is on the processing times page.
The window these figures cover: DOL's PERM disclosure files for fiscal years 2024 to 2026, through the third quarter of 2026, 373,939 decided cases. Nothing pending is counted here. How each figure is built
Weighing an offer?
Compare it against this median, then check the state map, where the same occupation's medians swing hard by worksite.
Setting one?
All 1,410 occupations sort together on the wages page, and denial rates show how outcome moves with the offered wage.
Filings newer than DOL's last published file can't be attributed to this occupation until DOL publishes them. The live list on the case search page carries them by employer.
Case data: DOL quarterly disclosure files (flag.dol.gov) · data through Jun 30, 2026 · quarterly
Employers and firms: Derived from the disclosure corpus · data through Aug 26, 2026 · rebuilt with each quarterly ingest
O*NET occupation data: O*NET Database, USDOL/ETA (onetcenter.org) · data through Aug 16, 2026 · twice a year
BLS market pay: BLS Occupational Employment and Wage Statistics (bls.gov) · data through May 31, 2025 · yearly, each spring
BLS employment projections: BLS Employment Projections (bls.gov) · data through Dec 31, 2025 · yearly, each autumn
DOL wage tables: DOL OFLC wage data downloads (flag.dol.gov) · data through Jul 1, 2026 · yearly, each july
What each source includes
Case data: Decided PERM cases only. A case still waiting isn't in here, so counts and durations describe finished cases.
Employers and firms: Employers, law firms and occupations ranked from decided cases only.
O*NET occupation data: What O*NET says each occupation is and takes: its description, tasks, Job Zone and the education workers report. A description of the job everywhere, not of any one employer's opening.
BLS market pay: What employers report paying everyone in each job, nationally, by state and by metro, from BLS's yearly survey (May of the year named). Citizens and immigrants alike; not PERM offers.
BLS employment projections: BLS's ten-year projection of each job's employment and yearly openings, and the entry education it calls typical. A projection, not a count.
DOL wage tables: The four prevailing wage levels DOL publishes for every job in every area, each wage year from 2021-22, as DOL's own tables print them. The floors an offer is held to, not what anyone was paid.
Cite this page
Waiting on a PERM case?
- When it'll likely be decided
- An email when DOL moves it